Carfax announces it has enhanced its vehicle history reports with a new tool that reflects the amount consumers have adjusted a vehicle’s retail book value based on the information in Carfax Vehicle History Reports.
Called Carfax History Impact, the new feature analyzes market pricing and millions of used car transactions and determines a more accurate price for the vehicle.
“Before putting any car on our lot, it’s important for us to know what a customer might expect to pay for that car,” John Donnelly of Findlay Automotive Group told Carfax.
“The Carfax History Impact gives a clear understanding of how information reported to Carfax adjusts the retail book value that our customers already use in their research. We’re confident that our vehicles are priced competitively in the market and we’re holding gross on each sale.”
Dealers have long considered vehicle history as a key factor when evaluating and pricing used cars for their inventory. Now the vehicle history firm says its new function will give dealers insight about the market value to help “stock the right cars at the right price.”
Carfax subscribers should contact their Carfax account manager for more information.