LONDON, ONT. – Vehicle history report-company CarProof has wrapped up production of a short video it will be distributing to select dealerships to post on their websites.
The video, which runs about four minutes, is aimed at doing two things, says marketing and communications V-P, Joe Varkey.
“First, it describes CarProof and why consumers should not buy a used vehicle without a history report,” he says. “It also allows the dealer to prove to the consumer that they are a CarProof dealer and it will show they customers can trust the dealer’s inventory and the salesperson they are talking to. It’s all about transparency.”
Varkey says the idea for an online video was to meet consumers where they do the bulk of their research. He said they had been hearing from dealers looking for a tool to set themselves apart from the competition.
After final production, it will be sent out digitally to CarProof partners across the country and translated into French. It will also be available for dealerships looking to show the video on televisions inside the dealership – all free-of-charge
But he warns not every dealer will be allowed to broadcast the infomercial.
“The video will given to dealers who truly understand and utilize the power of the CarProof report with their inventory,” he says.
This corporate video is the latest foray into consumer-facing advertising for CarProof. The London, Ont., -based company started its first of three national commercials in March with the second debuting in May.
All three are aimed at educating the public on the firm and its services in the used-car industry.
“The beauty of our commercials is that even if you don’t see it on TV every five minutes like Alarm Force or Sleep Country Canada, the creative is on our YouTube channel, it will be on our new website and will be embedded in our e-newsletter and played at trade shows,” he explains.
“We’re getting a lot of bang for our buck out of those ads.”
Though the “bread and butter” for CarProof remains business-to-business work, the company says it would be foolish to ignore the private retail consumer going forward.
“Our ‘ask for it’ tagline is aimed at consumers. But on the flipside, we say it to dealers to when they head to the auction – ask for the CarProof.”
To see the commercials or the infomercial, CLICK HERE