CarProof launches sponsored lanes at Manheim Toronto, Montreal

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Manheim Canada rolled out two CarProof dealer lanes last week in an effort to provide buyers with added “peace-of-mind” when buying inlane and online.

Manheim Montreal launched its CarProof Dealer Lane on Dec. 7, while Manheim Toronto followed suit at last week’s Thursday Nite Sale.

“We have been using CarProof reports to assist in applying the appropriate selling disclosures for our customers as well as through our arbitration process,” explains Steve Macaluso, Manheim Toronto general manager. “By offering a detailed CarProof vehicle history report up front, arbitrations have been drastically reduced allowing dealers to buy with more confidence.”

Each vehicle that appears in the CarProof lane is accompanied by a CarProof CLAIMS report detailing each unit’s comprehensive vehicle history information.

Macaluso also announced the CarProof Dealer Lane will be launched at the auction’s regular weekly Tuesday auction, too.

“As other provinces across Canada are moving towards vehicle disclosure legislation, Manheim is helping to lead by example,” said Paul Antony, president of CarProof. “By providing an increased level of disclosure at the auction, Manheim in not only solidifying their reputation as a trustworthy business partner but they are also helping to improve the overall image of the industry.”

In conjunction with the new dealer lane, Manheim Montreal general manager Yvan St-Jean says Manheim will provide CarProof CLAIMS reports for free to selling dealers consigning vehicles in the special lane during December.