Carvana has hit Motor City.
In move loaded with symbolism, one of the biggest disruptors in automotive retail has set up shop in the unofficial capital of America’s car industry.
Detroit-area residents can now search through the more than 7,000 vehicles in inventory on Carvana.com, finance, purchase and schedule home delivery of their vehicle as soon as the next day.
“Spending as little as 10 minutes on Carvana.com, instead of endless hours at the dealership, customers save time and money,” the company wrote in a release.
“Detroit loves cars, and so do we, so we’re excited to be a part of the community and give residents their Saturdays back,” said Ernie Garcia, founder and CEO of Carvana.
“Making our Michigan debut – and 32nd market launch – in the Motor City felt right.”
Carvana has been sweeping the U.S. in recent years with an innovative alternative to the traditional automotive retail model. The company, founded in 2012 and based in Phoenix, removes the traditional dealership infrastructure and replaces it with technology.
Shoppers use an online automotive retail platform and a fully transactional website to find a used-car, qualify for financing, complete the purchase and loan with signed contracts and receive delivery or pickup of the vehicle from one of Carvana’s proprietary automated Car Vending Machines.
In 2016, Carvana said its customers saved an average of $1,430 compared to Kelley Blue Book suggested retail value.
The company has delivered vehicles to customers in 48 states and offers free, as-soon-as next-day delivery to residents in 32 markets.