Former Kia executive joins CarProof


CarProof has added Richard Pasta to its growing executive team.

Pasta, the former manager of national fleet sales at Kia, will now manage national strategic accounts in the auction and fleet segments for CarProof. That position had been vacated earlier this year by Marty Meadows.

A graduate of the Automotive Business School of Canada, Pasta has experience in the Canadian automotive industry dating back to 1997. Prior roles include key positions in the vehicle rental, leasing and financing sectors.

“We are very excited to build new and expand existing strategic relationships in key areas of the remarketing ecosystem. Richard's unique and comprehensive experience in all areas of the Canadian automotive industry make him a perfect fit for CarProof and this role,” says Fabian Richenberger, head of financial services at CarProof.

“As a company committed to improve our industry through increased transparency, I have long admired what CarProof has accomplished and what the company stands for,” said Mr. Pasta. “I am very much looking forward to leveraging what I've learned through my experience to help take CarProof's relationships and value proposition to the next level.”