Impact Auto Auction website offers buyer portal, bidding platform


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Impact Auto Action’s new website offers users two new tools – a personalized dashboard for sourcing and purchasing salvage vehicles and an online bidding platform.

“We are delighted to launch our new online buyer portal which not only simplifies the bidding process for our customers, but reinforces our commitment to investing in our diverse and growing buyer market,” Terry Daniels, Impact’s managing director said in a release.

“Together these enhancements constitute one of our largest investments in our buyer base to-date and we are already getting great feedback from buyers.”

The dashboard is called My Auction Center. The company called it a “comprehensive dashboard” that facilitates buying and account management activities by enabling customers to bid in real time, receive vehicle pick-up notifications and view upcoming auctions and announcements on a single page.

It also integrates with the online bidding platform, Impact AuctionNow, which brings domestic and international buyers side-by-side with live bidders at Impact’s auctions.

Building on the company’s previous LiveBlock Hybrid Auction system, the site boasts a new interface and new features that enable buyers to find and purchase salvage vehicles through Impact’s website.

The updated website also includes an advanced search function that allows users to find vehicles by choosing from several pre-defined categories, as well as a ‘saved search’ option, which stores users most frequently used search terms to improve the online experience.

It also offers a simplified registration process for new buying customers which eliminates the need to complete extensive paperwork with a fast, simple and secure online registration to access Impact’s auctions.

Impact is a subsidiary of Insurance Auto Auctions and a business unit of KAR Auction Services. The salvage vehicle auction company has 14 auction facilities throughout B.C., Alberta, Ontario, Quebec and Atlantic Canada.