Impact Auto Auctions reports strong app performance in first 3 months
Impact Auto Auctions says it has seen a stronger than expected response in the first 90 days of launching its Impact AuctionNow mobile app.
The proprietary, multi-platform auction technology enables buyers from across Canada and the world to access thousands of vehicles weekly to place bids both live and online. It launched Feb. 3 for iPhone, Android and tablet users and company officials say the number of downloads has far exceeded expectations thus far.
“Impact Auto Auctions is committed to continuously improving and simplifying the bidding experience,” says Terry Daniels, managing director of Impact Auto Auctions.
“The AuctionNow mobile app allows bidders the ability to search and source specific vehicles with both speed and precision. This ultimately provides app users greater access, allowing them to bid from anywhere with confidence and convenience. Customer interest and response has been positive.”
AuctionNow gives users the opportunity to search for and view vehicle information, including up to 10 detailed images, as well as vehicle damage estimate reports.
App users can also participate in auctions in real-time, which are simulcast live with audio and video, as well as monitor continuous bidding and inventory announcements.
The AuctionNow app can be downloaded for free through the Apple App Store or, for Android, on Google Play.
Impact Auto Auctions said it is providing free guest access to anyone interested in testing out the new app.
To begin using the app, users should first register as a guest online at www.impactauto.ca/Account/Register to enable search, browse and auction view only access. To bid and purchase vehicles, buyers are required to complete and submit the appropriate online dealer, non-dealer or public registration form.
Impact Auto Auctions is a subsidiary of Insurance Auto Auctions and a business unit of KAR Auction Services. It has 14 auction facilities throughout British Columbia, Alberta, Ontario, Quebec and Atlantic Canada.