EDMONTON, ALTA. – In a move that Manheim said reinforces its commitment to the Canadian marketplace, the auction firm has signed a partnership agreement with Source Auto Auction, a newly-created auction facility in Edmonton, Alberta.
Source Auto Auction is owned by Danny Fayad. The location, Manheim’s first venture into Western Canada, is planned to open in May.
“Our customers told us that establishing a presence in Western Canada would provide them with better access to our products, services and inventory,” said Tim Janego, regional vice president, east.
“This partnership supports Manheim Canada’s efforts to enhance its experience for customers while making it easier for them to conduct business.”
“We are thrilled to be partnering with Manheim, as we both share a strong customer focus,” said Danny Fayad, who will lead the operation as chief executive officer (CEO).
“Combining our convenient location, great staff and state-of-the-art facility, with all the resources and technology that Manheim brings, gives our customers advantages they can’t come close to anywhere else.”
The Source Auto Auction management team will consist of owner Danny Fayad, and general manager Darcia Cuff, who brings 30 years of remarketing and auction industry leadership experience to the location. Fayad and Cuff will work closely with Manheim Canada’s four other operating locations, as well as Manheim’s Pacific Operations team, led by market vice president Julie Picard, to integrate Manheim’s products, services and best practices into their operations.
“This terrific news comes on the heels of our recently expanded relationship with Ford in Canada,” said Mike McKinney, regional vice president, west.
“It’s exciting to offer our customers new and different options to equip them to grow their business and better compete.”
Manheim is headquartered in Mississauga, Ontario. It runs four locations and hosts more than 40 in-lane and online auctions each month. Manheim.com receives nearly 900,000 visits each week. Worldwide, the company handles nearly 8 million used vehicles, facilitating transactions worth more than $50 billion in value.