OPENLANE hits sales milestone


OPENLANE said growth in vehicle consignment and dealer adoption of the online wholesale auto auction are behind a new sales record of more than 100,000 vehicles sold in Canada in 2010.

The announcement, which came in mid-December, said OPENLANE’s growth throughout Canada in 2010 has been “tremendous” and the sales milestone of 100,000 vehicles sold shows the “continued enthusiasm” Canadian remarketers and dealers have for the online process.

Peter Kelly, president and CFO of OPENLANE said: “We greatly appreciate the trust that our customers put in us each and every day. Our aim is to bring innovation and new value to the remarketing process, and with the launch of both the iDEAL Canada program and the upgraded site this year, dealers and consignors across Canada now benefit from a better way to sell used inventory while maximizing returns for the their businesses.”

The online site has been providing dealers with inventory for more than 10 years. The company launched a number of major initiatives in the Canadian market during 2010 to help dealers buy and sell wholesale used vehicles in a more efficient and timely manner, including the launch of its Canadian-branded site,, and the launch of its popular iDEAL program.

To further commemorate this milestone, OPENLANE will give special recognition to Mark Durant from Kingston Volkswagen for being the lucky Canadian dealer to purchase the 100,000th vehicle. Kingston Volkswagen will be awarded a $1,000 cheque and a commemorative plaque for the vehicle purchased.