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Quebec dealers to benefit from Manheim, LAR partnership – Canadian Auto World

Quebec dealers to benefit from Manheim, LAR partnership


Manheim Canada announced a promotional partnership with Leader Auto Resources LAR Inc., North America’s largest automobile dealer cooperative. 

As part of a pilot program, Manheim is offering promotional rates on auction services at Manheim Montreal to LAR’s dealer owners in the Province of Quebec.

By tapping into the buying and selling power of Manheim Montreal, LAR’s dealer owners will have the opportunity to further increase revenue and profit at their dealerships.

“This is a significant partnership for Manheim Canada and a natural fit for LAR as it expands its service offering to its dealer owners,” said Jay Van Leeuwen, director of marketing and dealer services, Manheim Canada.

“Both of our organizations have a long history of providing outstanding services and value to the dealer community. By joining forces with LAR, we will be able to leverage their relationships to build awareness of and share some great benefits with dealers in this important market.”

LAR has 900 dealer owners, primarily new franchised stores, in the province of Quebec. These dealers will have the opportunity to take advantage of discounted rates on buy and sell fees, reconditioning services and pre- and post-sale inspections at Manheim Montreal.

An eight-lane auto auction, Manheim Montreal offers a full range of remarketing services including online buying and selling via and Manheim Simulcast, along with Manheim Direct, which allows dealers to sell from their lots. 

“We’re excited about this partnership with Manheim Canada as it allows us to offer our dealer owners a new range of value-added services for their dealerships,” said Claude Dauphinais, national manager for LAR.

“By tapping into the buying and selling power of Manheim, our dealer owners will gain access to unparalleled sales channels in the vehicle remarketing industry – both in-lane and online – for their inventory.”