TORONTO, ON. – Used supply is easing, digital strategies are varied and lead management is more important than ever – such were some of the messages shared during the first day of Auto Remarketing Canada Conference 2015 on Monday.
The two-day event, held in Toronto at the Westin Harbour Castle, set attendance records this year with over 700 dealers, business executives and industry players filling the halls for a series of panel discussions and concurrent workshops.
Show host Bill Zadeits confirmed this was also the largest expo component with more vendors taking larger booths than ever before.
The topics ran the gamut. Everything from leverage third-party brands to reaching new customers, dealership branding to vehicle detail pages were explored and discussed.
Monday’s keynote speech came courtesy of Ross Williams, head of the newly minted Hyundai Motor Finance and Kia Motors Finance. Though remarketing information from Williams was thin, given both captives are mere months into new finance and lease programs for their respective brands, he did walk the group through the creation of the company and shared a brief outlook for the near future.
Panel discussions explored things like sourcing used-vehicle inventory, the growing presence of U.S. buyers and dealer-to-dealer auctions.
The conference will continue today with another series of concurrent general sessions, keynotes from CarProof and Dealertrack Technologies and the IARA’s consignors-only session.
Canadian AutoWorld is there for both days and will have a full report in our next issue.