Toyota grabs top spot in Black Book’s fifth annual Best Retained Value Awards


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Despite a flurry of negative attention over the last three months, Toyota vehicles nabbed six (including Lexus) top picks in Canadian Black Books annual awards for best retained value.


This year, the award examined 2006 models and winners were chosen across 17 segments. Winners were determined from actual value retained from MSRP, measured over a 4-year period. 


The awards are intended to help consumers identify which vehicle retains the highest percentage of its overall value.


“Given Toyota’s recent media attention this outcome may be a surprise to some. So far their values remain stable and that is a strong indicator of the public’s trust in Toyota the brand,” said Larry Shred, executive vice president of Canadian Black Book.


Though not a guarantee of future strength, the picks offer a strong indication for how a vehicle should perform in the future.


The 2010 CBB Retained Value Award winners are:


Sub-compact: Toyota Yaris

Compact: Mazda5

Mid-size car: (tie) Honda Accord, Subaru Outback, Volkswagen Passat

Full-size car: Toyota Avalon

Premium sports car: Porsche 911

Sports car: (tie) Mini Cooper, Volkswagen GTI

Compact SUV: Toyota RAV4

Mid-size SUV: Honda Pilot

Full-size SUV: (tie) Nissan Armada, Toyota Sequoia

Entry luxury car: Lexus IS Series

Luxury car: (tie) Audi A6, BMW 5 Series

Luxury SUV: Mercedes-Benz G-Class

Premium luxury car: (tie) BMW 6 Series, Mercedes-Benz CLS-Class

Minivan: Honda Odyssey

Large van: Dodge Sprinter

Small pick-up: Toyota Tacoma

Large pick-up: Toyota Tundra