Toyota grabs top spot in Black Book’s fifth annual Best Retained Value Awards
Despite a flurry of negative attention over the last three months, Toyota vehicles nabbed six (including Lexus) top picks in Canadian Black Books annual awards for best retained value.
This year, the award examined 2006 models and winners were chosen across 17 segments. Winners were determined from actual value retained from MSRP, measured over a 4-year period.
The awards are intended to help consumers identify which vehicle retains the highest percentage of its overall value.
“Given Toyota’s recent media attention this outcome may be a surprise to some. So far their values remain stable and that is a strong indicator of the public’s trust in Toyota the brand,” said Larry Shred, executive vice president of Canadian Black Book.
Though not a guarantee of future strength, the picks offer a strong indication for how a vehicle should perform in the future.
The 2010 CBB Retained Value Award winners are:
Sub-compact: Toyota Yaris
Compact: Mazda5
Mid-size car: (tie) Honda Accord, Subaru Outback, Volkswagen Passat
Full-size car: Toyota Avalon
Premium sports car: Porsche 911
Sports car: (tie) Mini Cooper, Volkswagen GTI
Compact SUV: Toyota RAV4
Mid-size SUV: Honda Pilot
Full-size SUV: (tie) Nissan Armada, Toyota Sequoia
Entry luxury car: Lexus IS Series
Luxury car: (tie) Audi A6, BMW 5 Series
Luxury SUV: Mercedes-Benz G-Class
Premium luxury car: (tie) BMW 6 Series, Mercedes-Benz CLS-Class
Minivan: Honda Odyssey
Large van: Dodge Sprinter
Small pick-up: Toyota Tacoma
Large pick-up: Toyota Tundra
