UCDA, CARPROOF partner on VVR deal


The Used Car Dealers Association of Ontario (UCDA) and CARPROOF have inked a new deal that will give UCDA Members “exclusive” benefits when signing up for CARPROOF’s Vehicle Valuation Report.

VVR, which launched roughly six months ago, uses wholesale and actual retail sold transaction data with current listing valuations to provide what the company says is the most comprehensive used vehicle valuation tool on the market.

“The UCDA is dedicated to helping our members buy and sell better, and CARPROOF’s VVR tool will be fundamental in advancing that mission,” Warren Barnard, executive director for the UCDA said in a release.

“We’re excited about adding this value to our member offerings.”

Shawn Vording, vice-president of automotive sales at CARPROOF said since the launch, over 600 dealers have chosen VVR to help them sell more cars and make more money.

“We believe this is a huge testament to the value of VVR, and we can’t wait to share it with even more dealers across Ontario.”