STUTTGART, Germany – Car shoppers from all over Germany can sit back in their easy chairs or use their mobile devices to pick the Mercedes they want then order them online at the new Mercedes-Benz online store.
The store offers them a large number of preconfigured new cars at www.online-store.mercedes-benz.de, including electric and hybrid models as well as special editions, the automaker says.
“Customers would like to come into contact with a premium brand everywhere and at any time. They expect more and more digital information and interaction possibilities.
“With our nationwide Mercedes-Benz online store, we are now fulfilling this customer requirement and are taking a further step towards the sales of the future,” said Ola Källenius, a member of the Daimler AG board responsible for Mercedes-Benz cars marketing and sales.
But Källenius stressed dealers are part of the sale.
“We are cooperating closely with our retail operations in connection with online sales. This means that our own sales-and-service centres and authorized dealers profit directly from the online store and make contact with customers and interested persons in this way.”
He explained that if a customer in the Online-Store is interested in a car, they can arrange a test drive with a comparable model or can immediately order the desired model and pick it up at a chosen dealership.
The customer has a direct contact person. The dealership continues to be the most important contact also after delivery, for service or accessories for example, he said.
Customers can purchase directly in the online store or can select from various leasing and financing products with instalments through a link to the Mercedes-Benz Bank.
The identification procedure of Deutsche Post that is necessary with leasing and financing agreements is strengthened with video identification.
This allows convenient identification of the customer using a webcam from anywhere.
The Mercedes-Benz Bank boasts it is the first auto bank in Germany that offers video verification for the conclusion of leasing and financing agreements.
This means that for the first time, the process of sale can be fully concluded online seven days of the week.
An online instalment calculator helps the customer adjust the payments to meet their needs.
Through the customer contact centre, customers have access to product experts via telephone, e-mail or online chat on questions about the vehicle and the various payment options.
The online platform offers all the functions needed for a convenient and complete shopping experience on the Internet.
The customer also saves the delivery costs with online orders.
“With our modern and intuitive online store, we will put interested persons and customers in touch with our cars everywhere and at any time.
“We now have a nationwide online offer featuring new functionalities such as watch lists, filter functions, instalment calculators, product advice and digital transactions, with daily updates,” explained Dr. Carsten Oder, CEO of Mercedes-Benz Cars Sales Germany.
Mercedes–Benz started an online store for the sale of new cars on the Internet with its pilot project in Hamburg in 2013.
Vehicle delivery was limited to customers from the Hamburg region through the Mercedes-Benz sales-and-service center there.
Meanwhile, the company has contacts with customers and interested persons with Internet sales platforms also in other countries.
Since 2014, there has been a regional online store with leasing offers for selected Mercedes-Benz cars in Warsaw at www.online-store.mercedes-benz.pl.
smart is also using online selling.
Since December 2015, smart cars have been available on the Internet at www.smartforstore where customers can shop for cars and accessories with the help of a personal shopper then order directly.
The automaker claims smart is the world’s first automaker producer to combine an online store for new cars with a virtual showroom.
It believes the online store appeals in particular to young customers and is an integral part of the automaker’s “Best Customer Experience” marketing and sales strategy.
Since 2013, the brand has used the program to focus specifically on changing customer requirements and to attract customers with offers tailored to their lifestyles.
Mercedes-Benz says it uses a multichannel approach, combining a large number of innovative sales formats and digital elements that add to the offers of the traditional Mercedes-Benz showrooms.