MISSISSAUGA, ONT. – Nissan is taking aim at Ford, GM and Chrysler – the Big 3, at least when it comes to truck sales – with what the Nissan calls “Canada’s best truck warranty” on its 2017 TITAN and TITAN XD full-size pickups.
The warranty features bumper-to-bumper coverage of five years/160,000-km, whichever comes first.
The Aug. 15 announcement is part of Nissan’s “Year of the Truck” – a new product “onslaught” of pickups, SUVs and CUVs.
Vehicles covered by the new warranty – which includes basic and powertrain coverage – include all TITAN V8 gasoline-powered models and diesel and V8 gasoline-powered 2017 TITAN XD models, in Crew Cab and Single Cab models.
“We’re pleased to now offer the same confidence-inspiring protection as our commercial vehicles for our entire range of 2017 TITAN and TITAN XD full-size pickups,” said Fred Diaz, division vice-president and general manager, North America trucks and light commercial vehicles, Nissan North America.
“The new bumper-to-bumper coverage shows customers that Nissan stands behind the quality of its vehicles – including the ones that are subject to the hardest use.”
The truck warranty joins what Nissan calls Canada’s best commercial van warranty – also five-years/160,000 km, on the market since 2014 as a demonstration of confidence in its expanding light commercial vehicle lineup.
Nissan says the results have been “very positive,” with Nissan NV cargo and passenger van sales up nearly 18 per cent in 2016; NV200 cargo van sales have increased 82 per cent through July.
“Nissan commercial vehicle models have experienced remarkable longevity, with some registering more than 500,000+ miles of relatively wear-free service,” added Diaz. “We think that extending the same coverage to our full-size pickups, whether used for personal or commercial use, is a game changer in the segment.”
The OEM says the 2017 TITANs and TITAN XDs are scheduled to begin arriving at Nissan dealers nationwide in late August.