Nissan Canada’s retail footprint has entered some rarefied air.
With the September opening of ALBI Nissan in Mont-Tremblant, Que., the Japanese automaker’s network now numbers 200 points across Canada. In addition to the massive dealership networks maintained by GM, Ford, FCA and Toyota, Hyundai and Honda are the only other brands with more than 200 stores in this country.
“Instead of adopting an aggressive expansion approach to our dealer network, we open new stores based on careful assessment of regional needs,” explained Ken Hearn, director of dealer network development at Nissan.
“In the example of ALBI Nissan Mont-Tremblant, we see a tremendous opportunity for growth in this area, especially in view of the fact we are the first Japanese brand to arrive in Mont-Tremblant.”
Owned and operated by Denis Leclerc’s Groupe ALBI le Géant, the new store is the seventh Nissan store for the large, Quebec-based dealership group. According to the company’s website, Groupe ALBI counts over 20 stores in its network representing Genesis, GM, FCA, Ford, Mazda, Infiniti, Hyundai, Lincoln, Nissan, Honda, Genesis and Kia.
The new point in Mont-Tremblant is also the latest store to adhere to Nissan’s Retail Environment Design Initiative (NREDI 2) facility image program. The automaker confirmed more than 14 dealerships have upgraded to the global program thus far.