Volvo names new marketing director

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Mary McNeill has been appointed marketing director of Volvo Car Canada Ltd.

In this role, McNeill will be responsible for Volvo Cars global strategy execution in Canada, development of marketing activities supporting sales objectives, product launch execution, media planning, event management, public relations and the implementation of the digital and social media strategies for Volvo Canada.

She joins Volvo Canada with over 17 years of marketing experience including assignments with several automotive brands including Nissan and Hyundai. Most recently, she held the position of senior manager of marketing communications for Nissan.